Product and Technology Roadmapping—
Getting Started,
Getting Measurable Results

Live Audio-Session featuring Richard Albright [BIO] Principal Albright Strategy Group

“In its simplest form, a Product-Technology Roadmap lays out the evolution and timing of platform products to serve multiple, changing market segment needs…”—Richard Albright

Roadmapping gives a product team a way of planning for the future which grounds the evolution of products and their supporting technologies in today’s reality.  This process allows the team to think creatively while providing the flexibility to adjust as needed.  Too often thinking about the future is pushed aside by today’s short term issues and key opportunities are missed.  Finding measures that demonstrate the value of roadmapping is critically important.

This audio-session describes how to set planning objectives that fit your business direction and helps you define measures to assure that your team is moving in the right direction.  One of the foremost experts in roadmapping, Richard Albright, will show you how to get your product team started with roadmapping – to define an integrated, multi-generational product and technology direction and put the right capabilities in place.

By participating in this 90-minute audio-session (with Q&A throughout), you will learn techniques to help your product team set out a flexible plan for the future and measure your progress in creating value with that plan.

You will learn how to:

• Use roadmapping to set long-term product and technology direction

• Match your planning style and format to your objectives.

• Define and measure practical indicators that track your team’s roadmapping progress and the impact of roadmapping on your organization

• Get started roadmapping

You will also have the opportunity to bring your own experiences (and questions) into the discussion and receive expert feedback.

Invite your whole team to join you - the fee is the same as long as you are on one line, just put it on speakerphone!

Richard E. Albright, Principal of Albright Strategy Group, LLC, works with corporations, industry groups and government organizations on roadmapping, technology futures, and integrated strategy and technology plans.  He was previously Director, Technology Strategy and Assessment at Bell Laboratories where he was responsible for development of technology strategy for Lucent Technologies.  He is a Fellow of the Center for Technology and Innovation Management at Northwestern University and he chairs the Roadmapping Task Force of MATI (Management of Accelerated Technology Innovation), a leading industry and academic consortium identifying and developing best practices in technology management.  He received the BS degree from Bradley University, the MS degree from Massachusetts Institute of Technology, and the PhD degree from Polytechnic University of New York.