Have you ever successfully launched a new product that ultimately failed to meet sales and revenue objectives? Or one that languished on the shelf when there was still plenty of mileage left? Have you lost track of your ever growing product portfolio? Does it seem like nobody in your organization really "owns" the product once it’s developed?

These scenarios are more common than you’d think. Many companies focus on time to market when developing new products and platforms to capitalize on fleeting windows of market opportunity. But once the products and platforms are launched, they fail to meet initial expectations and generate follow-on sales. Instead, products get lost in the mix, adding to bloated product and services portfolios.

Specifically, this audio-session will cover:

• What are the major stages of product and service lifecycles?
• What the key product, marketing, and operational triggers to monitor as products mature over these stages?
• What are the actions that management can take at each trigger point to maximize product profitability and customer satisfaction?
• Who is responsible for key lifecycle actions? What happens if no one takes responsibility?

By participating in this session, you will learn both the pitfalls and best practices of managing products and services over their lifecycle. Bring together your product, marketing, and logistics teams (it does not cost extra) to quickly recognize opportunities and warning signs – and know what to do about them.