Special Report on
Managing Intellectual Property for Product & Technology
Development
Now Shipping
The heat is on R&D to innovate and
the ability to leverage intellectual property (IP) is key. While IP
is estimated to comprise as much as 90% of corporate value, most
companies have difficulty leveraging this asset. Increased patent
activity in industry, a crowded innovation space, and costly
litigation have compounded the challenge.
Questions for
product developers include:
-
Which
innovations are truly worth the cost and effort of patenting?
-
Which
should you commercialize yourself and which should you
out-license or divest?
-
When
should you acquire or in-license another firms IP and at what
price?
-
Does
it make sense to partner? What arrangement(s) work best?
- How do you manage your IP
portfolio for maximum return on investment?
To help you find the right answers
for your organization, Management Roundtable is pleased to announce
its new Special Report on Managing
Intellectual Property for Product & Technology
Development.
This Report presents exclusive insights and implementation advice
from the foremost experts and leading industry practitioners.
Available
on CD-ROM only.
Click here to view Table of Contents.
This
report includes:
-
Business,
technology and legal perspectives from top experts
-
IP management
examples from Procter & Gamble, Clorox, Microsoft, HP, Foster
Miller, Black & Decker, Los Alamos National Labs, and more
-
Approaches and
checklists for determining IP value, both internal and external
-
Organizational
models and leadership structure
-
IP protection
challenges both legal and business solutions
-
Slides and
presentation materials which can be used for internal reports
and meetings
-
Further
resources, including contact information
Specifically,
it will tell you:
-
How
to build intangible assets into the product development process;
how to manage knowledge flow in open innovation projects.
-
Whether as some predict the value of IP will change
drastically over the next two decades. Trends and developments
in industry; how IP decision-making processes are maturing.
-
How
Clorox Company has transitioned to a growth-centered
organization. How it organizes its leadership structure, engages
the front line to avoid IP risks, establishes contracts and
agreements up front, and assesses IP value.
-
About
the evolution of capital management at Dow Chemical including
the role of the legal department and the global dimensions of
managing intangible assets.
-
How
Hewlett-Packard (HP) creates customer-differentiating
Intellectual Property that it can defend and monetize, making HP
products worth a premium in the market.
-
How
to build structures for IP leadership; patent review boards;
options for non-core IP; diagnosing IP issues; and tools for
asset management.
-
Tips
for managing IP in Co-development projects; IP co-ops;
relationships between smaller and larger entities and Joint
Development Agreements.
-
How
IP management practices at Foster-Miller grew from the companys
business model. IP education; reviewing a patent portfolio; and
evaluating IP.
-
How
to plan for budget and business plan considerations around
IP;make vs. buy valuation scenarios; patent cross-licensing for
freedom of action; and outbound technology licensing as part of
a go-to-market strategy.
-
Four
common IP valuation techniques: cost-based, income-based,
market-based and real options-based
-
Principles for IP ownership, including jointly developed IP in
different regions of the world
-
Global IP protection and an approach to IP infringement from a
business (as opposed to a legal) perspective.
-
How
to determine and negotiate which IP rights will belong to which
party in an open innovation environment
- Pitfalls to avoid in managing IP
in Co-development partnerships.
 |
Click here to view
the table of contents
-
Published by Management Roundtable,
Inc.
-
Approx.
95
pages including diagrams, charts and
presentation slides.
-
Format: PDF
formatted files on CD-rom
-
$395
|
