Special Report on
Managing Intellectual Property for Product & Technology
Development
Now shipping
TABLE OF
CONTENTS
Preface
Chapter 1.
IP
Valuation and Decision-Making
Encouraging Innovation Through
Accurate IP Valuation
James Markwith, Attorney, IP&L Microsoft Corporation
Intellectual Property Considerations in Technology Development
Tanya K. Moore, Director, IP Licensing, Microsoft Corporation
Intellectual Property Decision
Making
Bradford L. Goldense, Goldense Group, Inc.
Chapter 2.
Organizing IP Management: Company Examples
IP Management Insights from
Hewlett-Packard
Paul Henderson, HP
Leveraging
IP for Growth: Insights from the Clorox Company,
Pat Bengtsson,
Clorox's Chief Intellectual Property Counsel
Intellectual Property Management From a Contractor's
Perspective: Insights from Foster-Miller
Ed Goldman, Senior Vice President, and Peter de Bakker, Business
Development Manager, Foster-Miller
Chapter 3.
IP Considerations for Open Innovation
Design
Principles for IP Protection and Management
in Open Innovation and Co-Invention
Dr. Paul Germeraad, Intellectual Assets, Inc.
Avoiding
Common IP Pitfalls in Co-Development Relationships
Gene Slowinski Rutgers University & Kim William Zerby, J.D.
Associate General Counsel – Intellectual Property, The Procter &
Gamble Company
The
Practitioner's Tactics for Managing IP for Open Innovation: Summary of
Audio Session
Lawrie Cunningham of Black & Decker, Roger James of NAPP
Pharmaceuticals and Susan Sprake of Los Alamos National Laboratory
The Right I-Stuff: Intellectual
Capital Management for Open Innovation,
Sharon Oriel, Talisker and Associates
Chapter 4.
Conclusions
Chapter 5.
Further Resources
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